Content Management Services

What is CMS?

A Content Management System is what controls a digital display. It will show photos, videos, RSS feeds, websites, and social media and when to show them on display. Most CMS programs are web-based applications that can be controlled from a desktop computer, tablet, or phone. As long as there is internet access to the display, the CMS content can be controlled almost immediately.

Only administered users have the right to alter the content within the CMS. This is set up much like a business network would be set up by their IT manager. Users have a limited privilege; admins have full control. This allows only specific portions to be controlled on the CMS, depending on rights.

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A CMS is composed of five major components:

  • Content Creation: Basically, a graphic designer; Someone taking a napkin sketch and producing visually stunning graphics. These can be custom-tailored to a brand likeness, menu boards, animations or another visual representation.
  • Content Layout: How the content is shown with the CMS. Using regions, we can separate the digital LCD screen into “parts.” The top half could be playing a video, and the bottom could be scrolling through images. This templated approach allows you to reuse pre-built sections to add new content within your defined layout easily.
  • Playlist: This controls what will be played in a region of the content layout. It can be comprised of a variety of videos, images, or text.
  • Scheduling: If a client has several locations with multiple screens, each location can have a different layout and a different schedule of the content displayed. These schedules can be managed to change content weekly, seasonally or in real-time.
  • Reporting: This is the process of knowing what content was played in what region, for how long and when. Reporting provides powerful data for marketing analytics. Reports can be exported and organized into any format needed.

Keyser will find the best content management solution to fit your business needs. With our solutions, we enable you to send content from your PC to your display or media player in real-time with a user-friendly interface.

Our CMS software systems are specifically designed to be used with the screens we design and manufacture, providing an integrated solution.
All applications are flexible, enabling you to scale to any project or any number of screens with confidence. Data storage in the cloud allows for instant access from anywhere in the world.

We provide design services as well as technical support by phone and email even after your warranty period and server subscriptions have expired.

DRIVE-THRU CONTENT MANAGEMENT

The Drive-Thru Management System is a combination of headsets, timers, loops and dashboard applications. The cloud management application allows you to work seamlessly in unison to the benefit of your customers. The timer systems cut down wait times at the drive-thru.

Let's Bring Your Digital Signage Dreams to Life. Contact Us.