Behind the Scenes: The Technology Powering Video Boards for Stadiums

Behind the Scenes: The Technology Powering Video Boards for Stadiums

Behind the Scenes: The Technology Powering Video Boards for Stadiums

  • On February 23, 2024

Amidst the bright lights and powerful messaging of stadium signage is a sea of intricate technical systems necessary for seamless operation. Video boards for stadiums are captivating and informative, but it takes powerful technology and a team of experts to ensure proper functionality. 

This blog will delve into the technical intricacies of stadium video boards and the astounding power they take behind the scenes. 


Types of video boards for stadiums

Stadiums feature state-of-the-art video boards of varying designs, styles, and sizes. From high-resolution LED screens displaying game scores to immersive multimedia experiences, video boards for stadiums create compelling viewing opportunities. 

Below, we’ll explore various types of video boards often used in stadium settings. 

LED Video Displays

LED video boards offer captivating, high-definition visuals powered by energy-efficient light-emitting diodes (LEDs) to reduce heat while offering quality full-color images with high brightness. LED displays are best for larger commercial spaces, as the diodes may appear pixelated up close. Since LED technology is evolving at an increasingly fast rate, it’s considered a must-have for many stadium owners due to its cost-saving energy efficiency as well as its ability to produce high-bright video animations. This combination creates the perfect recipe for an optimal game-viewing experience, evoking a sense of community among fans as they all view the same imagery. 

Video Scoreboards

Video scoreboards offer a digitized score combined with a real-time feed of the current game right in front of you. These innovative solutions can also be used to display commercial advertisements, videos of player profiles, or real-time feeds of the audience. Kiss cams? We’ve all seen them and marveled at the comedy behind the pairings. But what fans don’t realize is the tremendous technology behind these animated displays. LED video screens and digital scoreboards are powered by LEDs that can showcase striking animations and live feeds to enhance the game experience from hundreds of feet away, day or night. These designs are often used for football scoreboards, as many guest seats are positioned further away from the field. As interactive solutions, fans can view game scores, replays, and accurate game statistics in real-time. 

Some advanced video scoreboards may incorporate augmented reality (AR) elements, overlaying digital information onto the physical field or court for a more immersive viewing experience. The Chicago Bulls are known for creating an immersive entry for their players, utilizing various video screens throughout their stadium to showcase video footage of bulls racing through the city of Chicago all the way to the entrance of the United Center. Paired with red lighting, music, and striking animations, guests feel fully immersed right at the start of the game. 

LED Video Walls

If you want larger-than-life visuals, LED video walls take the cake regarding digital signage. With an entire wall encompassed by high-resolution imagery, fans can feel immersed in each play, whether watching a football, baseball, or soccer game. A digital wall display is an arrangement of multiple screens working together to create one cohesive visual made from individual LED panels or LCD screens. As modular systems, these vast screens can be used outside or indoors. They are ideal for outdoor stadiums and larger sports venues, as they increase fan engagement through gigantic imagery and ultra-high-definition visuals. As perimeter LED displays, they are often positioned on the outskirts of a field to showcase game scores for every fan to see perfectly. 


The technology powering video boards

When viewing a large video board at a game stadium, the images are crisp and clear, with even the smallest font legible from over 50 feet away. Curious how this technology works? It’s all determined by various technical components. Let’s explore these more below. 

Pixel Pitch

The pixel pitch refers to the distance between each pixel. Pixels are crucial in LED displays, as they indicate the image’s sharpness and clarity. The pixel pitch is measured in millimeters (mm) and represents the center-to-center spacing of adjacent pixels. This spacing determines the best distance for larger LED screens. The higher the pixel pitch, the further your signage should be from viewers. 

Control Systems

Control systems are integral to managing content, images, and videos for signage across your entire stadium. Centralized control systems provide a user-friendly interface for managing various aspects of the display boards, including content, brightness, and scheduling, and for providing real-time updates such as game scores, team names, and player profiles. Since many sporting events require real-time updates to keep fans informed, the accuracy of your control system is vital. 

Wireless Connectivity

Unlike cabling and complex wiring that can get tangled or cause a fire hazard, wireless technology facilitates the remote management and updating of digital signage content. This flexibility is particularly beneficial for stadiums with multiple display locations, as managers can connect their signage via Wi-Fi or Bluetooth to display the latest messaging in real-time and even remotely from a secluded area, a massive step up from scorers’ tables, predominantly used in the era of static scoreboards and signage. 

Content Management System (CMS) 

Content management software plays a crucial role in creating, editing, and managing content for video boards. Content scheduling alone carries immense significance, acting as the orchestrator that ensures game scores, player insights, and pivotal game information grace the screens precisely at the right time to capture the attention of a vast audience. For example, consider a baseball game scenario. As a batter warms up right before a pitch, there is often a moment of downtime as the audience waits in anticipation of the next homerun or strike. As the crowd lingers in suspense, it presents the perfect opportunity to advertise concessions or a local post-game event. 

This timely insertion capitalizes on the audience’s receptivity, enticing them to divert their attention and engage. However, without proper timing, the same advertisement could have been shown as the batter was rounding the bases, which would have been lost in a sea of uninterested fans fully immersed in the suspenseful game result. Only after the play concludes would viewers redirect their focus, likely unaware of the dynamic advertisement they could have encountered.

Content management systems empower stadium operators with the agility to seamlessly update and present pertinent information, advertisements, and live feeds at precisely the right moments. This strategic precision enhances viewership, bolsters sales, and optimizes opportunities for upselling within the stadium environment. The synergy of captivating content and strategic scheduling maximizes the impact of video boards, creating an immersive and memorable experience for the audience.


Benefits of video boards for stadiums

Amongst the many fascinating behind-the-scenes magic of video boards is an undeniable realm of possibilities for stadium owners to enjoy. Here are the benefits of video boards for stadiums. 

Enhanced Fan Experience

Enthusiastic sports fans are known for their passion, and when they attend a game, they seek full engagement. This means pristine working technology so fans never miss a beat. In contemporary sports events, fans have come to expect bolstering technology with high-definition live videos at every touchpoint in the stadium. So if a fan steps away from their seat, they know they can still watch the game from the concession stand or bathroom line to never miss the next winning point. And digital boards go far beyond simply displaying scores. From self-service kiosks to inform and guide fans around the stadium to interactive touchscreens designed to enhance the game-day experience, video boards boost the overall fan experience wherever necessary. Whether you’re new to sports or a seasoned fan, the dynamic information and eye-catching animations presented on modern video boards adds a layer of insight for everyone at the game.

Sponsorship Opportunities

In addition to the enhanced fan experience video boards can offer, digital stadium signs are also a prime opportunity to display sponsored advertisements. For example, Dunkin Donuts made a tremendous impact in the MLB world by offering free coffee the day after a game if a specific team won. Other incentives are donut races on large digital displays that showcase an animated version of Dunkin’s delectable baked goods on a quest to the finish line as fans cheer on their favorite treat in the hopes of winning a free donut coupon for their breakfast the day after a game. Dunkin partners with various baseball teams across the United States to promote menu items and special offers at different ballparks. 

The strategic combination of digital signage and exciting rewards creates an immersive and rewarding experience for fans, fostering a stronger connection between various advertisers and baseball enthusiasts. The experience enhances slower moments in a game by providing an immersive fan experience that is fun, interactive, and, overall, profitable. 

Improved Game Experience

Video boards are bright, durable, long-lasting solutions that help attract spectators, encourage event attendance, and enhance the game experience through striking animations and dynamic messaging. This strategic combination improves the overall game experience, keeping fans engaged every second of the game. Before digital display solutions, there were static signs, but these one-dimensional, static banners with concise text offered little room for creativity, making it challenging to create visually appealing graphics and personalized, real-time game updates. Through high-tech scoring systems at nearly every sports stadium across the globe, fans can enjoy a truly immersive experience, with instant replays and high-quality imagery seen in broad daylight or harsh weather conditions like fog, rain, or snow. This enhanced technology makes for a supreme game experience. 


Video boards for stadiums: Working with Keyser to receive the best solutions

Whether you’re looking for your next video board for a high school stadium or to upgrade your current signage for the big leagues, Keyser has the experts and professional tools to get the job done efficiently and timely so your fans never miss a beat. 

At Keyser, we offer tailored solutions utilizing state-of-the-art hardware and instant content enhancements. You can leverage our diverse range of cutting-edge digital signage systems to elevate customer satisfaction, drive revenue growth, and elevate the game experience. 

As modern stadium technology evolves, it’s crucial to ensure your digital signage evolves with it. Video boards for stadiums offer the perfect solution to enhance the fan experience, provide dynamic messaging and videos that encourage attendance, and keep fans and players informed through every touchdown, strikeout, or goal, no matter where they’re seated. From LED displays to the intricacies of video processing systems and content management software, each element is crucial in delivering an immersive and captivating experience to fans.

If you’re in the market for a new stadium scoreboard or video board for your football stadium, soccer field, or indoor volleyball game, contact us. We have diverse offerings to explore, perfect for sports facilities and stadiums. 


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