- On May 4, 2023
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In the modern world, technology evolves rapidly. In the world of signage, innovation is no different. The latest digital signage technology continuously provides customers with more dynamic, interactive, and personalized content. For businesses investing in signage technology, modern digital signage technology comes with a host of advantages, including the ability to provide customers with more engaging content to help drive sales, improve the overall customer experience, and stay ahead of the competition. That’s why at Keyser, investing in the future of digital signage is one of our core values.
As a digital signage provider, we’re accustomed to continuously adapting to new advancements in tech in order to provide high-quality signage technology. In this article, we’ll explore the latest trends and innovations in digital signage technology and how Keyser can help companies make the most of these advancements.
The latest digital signage technology
Advancements in the digital signage industry have led to the development of new and innovative solutions that are revolutionizing the way businesses use digital displays. Here are some of the most significant advancements:
Ultra-high-definition (UHD) displays offer an increased resolution, color accuracy, and contrast ratio. These displays can create stunning visuals that capture the attention of potential customers and enhance the overall customer experience. Various industries, such as retail, hospitality, and transportation, are embracing this newest technology. UHD technology allows businesses to display their content in stunning detail, making it ideal for industries such as retail, where showcasing products in the best possible light is essential.
Artificial intelligence (AI) is rapidly transforming the digital signage industry, providing new and innovative ways for businesses to engage with their customers. AI-powered digital signage uses machine learning algorithms to analyze data and provide real-time content recommendations, automated audience measurement, and predictive analytics.
One key application of AI in digital signage is personalized advertising. By analyzing customer data such as browsing and purchase history, AI can generate customized content for each individual customer, increasing the effectiveness of advertising campaigns. This allows businesses to deliver targeted messaging to specific demographics, improving engagement and ultimately driving sales.
Another important application of AI in digital signage is dynamic pricing. AI-powered digital signage can analyze real-time data such as customer traffic, weather patterns, and inventory levels to adjust pricing on the fly. This can help businesses optimize their pricing strategies to increase revenue and maximize profitability.
Augmented reality (AR) is one of the new trends used in digital signage for product demonstrations and virtual try-on. Commonly used in the fashion, beauty, and automotive industries to drive customer engagement, businesses can create immersive experiences that help customers visualize products and make more informed purchasing decisions.
One example of how AR can be used with digital signage technology is by integrating AR technology into digital signage displays. This is done by using AR-enabled cameras or smartphones to scan a specific area or object on the display. The scan then triggers a virtual 3D object or animation to appear in real time.
For instance, a retail store could use AR technology with digital signage to create an interactive product showcase. A customer could hold up their smartphone to a product displayed on the digital signage, triggering an AR experience that shows the product in use or with additional information about its features. This type of interactive experience could be used to engage customers and enhance their shopping experience.
Transparent OLED displays
Transparent organic light-emitting diode (OLED) displays create images on translucent glass panels, allowing for a unique see-through effect. This technology can create an eye-catching display that draws in customers and enhances the shopping experience. This technology is ideal for retail stores and museums to display information or highlight products.
Interactive touchscreens allow users to engage with the display technology and have a self-service experience with your business or organization. They are commonly used in public spaces like airports and shopping centers to provide information, directions, and entertainment. Interactive displays can create a more engaging and personalized customer experience, giving a boost to customer satisfaction and loyalty.
One of the main benefits of interactive digital signage is the ability to provide real-time information and updates. For example, in an airport, digital screens can display up-to-date flight information, allow users to check in for their flights, and even provide directions to their gates. In retail, touchscreens can showcase products and provide detailed information, including size, color options, and reviews. This improves the customer experience and reduces the need for staff assistance.
Interactive technologies can also be used for entertainment purposes, such as gaming, photo booths, and even social media interactions. This can help businesses create a fun and engaging atmosphere for their customers, increasing the likelihood of repeat visits and positive reviews.
One of the new technology trends in the digital signage market is the integration of mobile devices. Mobile integration allows users to interact with the content on display through their smartphones or tablets, enhancing the user experience by providing more personalized content and increasing engagement.
For example, a retail store can use digital signage to display a product and include a QR code on the display. Customers could then scan the QR code with their mobile devices to access additional information about the product, such as pricing, reviews, and specifications. This provides customers with more information and allows the retailer to track the effectiveness in driving sales.
Another way to use mobile integration is a restaurant using digital menu boards with Near Field Communication (NFC) technology, allowing customers to do touchless orders by accessing the menu and placing their orders directly from their mobile devices. This can improve the customer experience by decreasing wait times, reducing physical contact, and minimizing the risk of spreading germs.
Mobile integration also enables businesses to gather data on user behavior and preferences, which can be used to improve the effectiveness of their digital signage content. Keyser’s digital signage technology includes audience measurement tools, allowing businesses to track user engagement and adjust their content accordingly.
Cloud-based digital signage software is a powerful tool that enables businesses to manage and update their digital signage content remotely from anywhere with an internet connection. With cloud-based software, businesses can easily create, schedule, and publish content to their digital displays, making it easier to keep their messaging up-to-date and relevant.
One of the key benefits of cloud-based software is that it simplifies the process of content management for businesses. Rather than relying on a local server or hardware to manage their digital signage content, businesses can use cloud-based software to manage all their content remotely. This means that updates can be made quickly and easily, and businesses can be more responsive to changes in their environment or market.
Cloud-based digital signage systems also make it easy to track the performance of digital signage campaigns. By providing real-time analytics on engagement, businesses can make data-driven decisions about what content to display, when to display it, and where to display it. This allows businesses to optimize their messaging and ensure that they are getting the most out of their digital signage investments.
3D displays are emerging as cutting-edge technology in various industries, including digital signage, due to their ability to create an immersive and memorable viewing experience for the audience. By utilizing glasses-free 3D technology, these displays provide a unique and visually stunning experience that sets them apart from traditional 2D displays.
The applications of 3D displays are vast and can be used in a variety of settings, including advertising, retail, and entertainment venues such as movie theaters and theme parks. In advertising, 3D displays can create interactive and engaging content that captures the audience’s attention and keeps them interested.
In retail, 3D displays can showcase products in a more visually striking way, making them more appealing and encouraging customers to make a purchase. Overall, 3D displays are an exciting and innovative technology that businesses can leverage to create unforgettable experiences for their audience.
Use cases for Keyser’s digital signage technology
The advancements in digital signage today can be applied to a range of use cases for different businesses. Some of these common use cases include:
Increase advertising effectiveness
Digital signage technology is a powerful tool for businesses looking to advertise their products and services to potential customers. Here are some additional points to expand on how digital signage technology can be used for advertising:
- Increased visibility: Unlike traditional static signage, digital signage technology allows businesses to create eye-catching and dynamic content that captures the attention of potential customers. The vibrant colors, moving images, and sound can help to increase the visibility of the advertisement and make it stand out from the competition.
- Targeted messaging: Digital signage technology allows businesses to tailor their messaging to specific audiences. By using data analytics and audience segmentation, businesses can create content that speaks directly to the needs and interests of their target audience. This can help to increase engagement and improve the effectiveness of the advertising campaign.
- Measurable results: Digital signage technology allows businesses to track the effectiveness of their advertising campaigns through data analytics. By monitoring metrics such as impressions, click-through rates, and conversions, businesses can make data-driven decisions to optimize their advertising campaigns for maximum impact.
Promote sales and discounts
Digital signage can be used to promote sales, discounts, and other special offers. This can be a powerful tool to encourage customers to take advantage of these offers and make a purchase. Here are some examples of how that may look:
- Display limited-time offers: Digital signage can be used to promote time-sensitive sales and discounts. For example, a clothing store could use digital signage to promote a one-day sale on a specific product category.
- Showcase discounts on complementary products: Digital signage can be used to promote discounts on complementary products. For example, a home goods store could use digital signage to promote a discount on bed linens when a customer purchases a new mattress.
- Highlight seasonal sales: Digital signage can be used to promote seasonal sales, such as holiday discounts or back-to-school promotions. For example, a toy store could use digital signage to promote a holiday sale on popular toys.
- Feature new product launches: Digital signage can be used to promote new product launches and incentivize customers to make a purchase. For example, a technology store could use digital signage to promote the launch of a new smartphone and offer a discount to customers who purchase it during the launch period.
- Advertise loyalty program discounts: Digital signage can be used to promote discounts or special offers available exclusively to members of a loyalty program. For example, a grocery store could use digital signage to promote discounts on selected products for loyalty program members.
Leverage informational displays
Digital signage can be used to showcase product information, images, and videos. This can be particularly useful for businesses that have a large number of products, as it allows customers to see a variety of options quickly and easily. Here are a few other ways that digital signage can function as informational displays:
- In retail stores: Retail stores can use digital signage to showcase product information, images, and videos. For example, a clothing store can use digital signage to display information about the material, size, and care instructions of a particular garment. This can be particularly useful for businesses that have a large number of products, as it allows customers to see a variety of options quickly and easily.
- In museums: Museums can use digital signage to display information about exhibits and artifacts. For example, a digital sign can be placed near an exhibit, displaying information about the artifact’s history, significance, and context. This can help to enhance the visitor experience and provide educational value.
- In airports: Airports can use digital signage to display flight information, wayfinding maps, and safety instructions. For example, a digital sign can be placed near a gate, displaying the flight number, destination, and departure time. This can help to reduce confusion and anxiety for travelers and ensure that they arrive at their destination on time.
Utilize wayfinding features
Digital signage can be an excellent tool for businesses to use for wayfinding, helping customers find their way around a building or location. Here are some ways businesses can use digital signage for wayfinding:
- Interactive maps: Digital signage can display interactive maps that allow customers to navigate through a building or location. This can be particularly useful for large and complex buildings such as airports, shopping centers, and hospitals.
- Directional signage: Digital signage can be used to display directional signage that guides customers to specific locations within a building or location. This can include directional arrows, floor maps, and other wayfinding symbols.
- Location-based information: Digital signage can be used to display location-based information, such as nearby restaurants, shops, and attractions. This can help customers find what they are looking for and explore the area further.
- Multi-lingual support: Digital signage can be used to display information in multiple languages, which can be particularly useful for businesses that serve a diverse customer base.
Establish consistent branding
Digital signage can be used to build brand awareness by displaying the company’s logo, tagline, and other branding elements. This can help businesses to establish themselves as a trusted and recognizable brand in the minds of customers. Some of the ways that might look in a real business setting include:
- In corporate offices: Digital signage can be used to display the company’s logo, tagline, and other branding elements in the reception area or common areas of the office. This can help to create a professional and consistent brand image for visitors and employees alike.
- In trade shows and events: Digital signage can be used to showcase the company’s branding and messaging at trade shows and events. For example, a digital sign can be placed at the company’s booth, displaying the company’s logo and tagline. This can help to attract attendees and create a memorable brand experience.
- In outdoor advertising: Digital signage can be used for outdoor advertising, such as billboards or digital displays in public spaces. These displays can be used to showcase the company’s branding and messaging, helping to increase brand recognition and awareness among a wider audience.
Invest in the latest digital signage technology
Our digital signage technology systems offer features like real-time content updates, targeted messaging, and audience measurement capabilities. We offer a variety of different hardware options, including digital menu boards, kiosks, window units, wayfinding signage, video walls, and more. We serve the needs of businesses across various industries, including retail, hospitality, transportation, education, and healthcare.
With our range of advanced digital signage solutions, businesses can enhance customer experience, drive sales, and increase brand awareness. To learn more about Keyser’s offerings, the latest digital signage trends, and how they can benefit your business, contact Keyser today.