Digital signs are becoming an indispensable tool for businesses aiming to capture customers’ attention. Visually stunning digital signage hardware is an excellent way to convey essential messages, boost visibility, and enhance customer engagement. And as with any technology, digital signage solutions constantly evolve. Over the years, new tech continues to boast enhanced features and improved processing power. Here’s the challenging part: How can your business keep up with the digital signage costs associated with these advancements? 

Or perhaps the challenge is that you want to start off with smaller digital signage investments that fit your current budget, with the goal of growing into a larger system. How do you navigate finding digital signage that is scalable with your growing business?

The solution is to upgrade your existing digital signage systems instead of completely replacing them every time new signage innovations emerge. In this blog, we’ll discuss the factors contributing to the overall cost of digital signage. We’ll also review the benefits of choosing cost-effective upgrades with Keyser and the value of digital signage technology that will grow with you.

Understanding the costs of digital signage

Before diving into upgrades, the question on most people’s minds is just how much does digital signage cost? Investing in a new digital signage solution involves several expenses that can really impact your budget.

The total cost of ownership isn’t just about the initial purchase. It also includes installation fees, content creation charges, and licensing fees. Additionally, there are hidden expenses like IT costs, software licensing, and maintenance. And if you deal with one of the many providers attempting to up-sell unnecessary add-ons, the total cost increases as well.

Initial investment costs

The first purchase comes before you even lay eyes on your digital signage system. You’ll need commercial-grade displays and hardware designed for long-term use. These high-quality components are more expensive than consumer alternatives but offer better performance. 

It’s crucial to consider the number of displays needed and select the right size based on your business’s requirements. More screens and larger displays may seem appealing. But they could significantly increase your initial investment without necessarily providing added value.

Installation costs

You’ll need professional installation services to ensure optimal functioning and a professional appearance. These experts will mount and set up the display screens properly, which may involve electrical work and cabling, which is another addition to the overall digital signage cost breakdown. 

Depending on your location and the complexity of your setup, these services can range from hundreds to thousands of dollars.

Content creation costs

Creative and engaging content is the key to any successful digital signage campaign. After all, it’s what your customers will interact with. Most companies rely on professional designers or in-house teams to create compelling visuals and multimedia presentations.

A high-quality content playlist is essential for capturing your audience’s attention, so it may be worth it to invest. These content creation costs can vary widely depending on the complexity of your design requirements. Plus, updating content regularly to keep it fresh and relevant is another ongoing expense.

Maintenance costs

Next, you want to ensure optimal performance and prolong the lifespan of your digital signage displays, so periodic maintenance of hardware components is necessary. This maintenance may include cleaning, replacing worn parts, or addressing any technical issues.

There are also software updates and licensing fees to keep your system updated. With these updates, you will never be behind on new features and security improvements. These ongoing expenses contribute to the overall digital signage pricing.

The benefits of upgrading digital signage

Choosing to upgrade your current digital signage system comes with a range of advantages. From updating digital signage hardware and display screens to enhancing processing power, there are many benefits for businesses. Here are some that you should consider:

Cost-effective

A primary reason businesses opt for upgrades is the potential for significant cost savings. Upgrading existing displays can save businesses considerable expenses compared to buying new systems. This approach allows businesses to allocate their resources more toward other growth initiatives.

Avoiding the full cost of digital signage replacement not only saves money but also makes a wise investment in the company’s future.

Increased functionality

In today’s fast-paced business world, staying connected with your audience is vital. One way to do so is through innovative and engaging content. Upgrading your signage can open the door to using improved connectivity options like WiFi and Bluetooth.

This simplifies content management and offers a seamless user experience. Additionally, modern digital signage software enables businesses to create and control playlists easily.

For instance, you might gain access to free digital signage software that delivers cutting-edge features designed to keep your content fresh and engaging. As a result, you’ll provide a more dynamic experience for your customers while enhancing your brand image.

Improved aesthetics

First impressions are crucial in any business environment; your digital signage is no exception. Updating hardware components can give you a more contemporary look that aligns with your brand’s identity. Businesses can choose from various display layouts and screen sizes based on their requirements.

Sleeker designs and more vibrant displays are also available through upgrades. They can transform basic signage into an eye-catching centerpiece for your business. Captivate your audience and make a lasting impression by keeping your signage visually appealing.

Better energy efficiency

Today, businesses have to worry about the environmental impact of their decisions, as well as the business costs of operating high-quality signage technology. It is crucial to find ways to reduce energy consumption without sacrificing performance or going over budget. Newer hardware components are designed to consume less power while delivering superior performance. 

That’s why many businesses choose to upgrade to energy-efficient hardware to help reduce utility bills and minimize environmental impact. It’s a win-win situation for both your business and the planet.

Enhanced durability

Your digital signage system should be a long-term investment, you want it to withstand the test of time. Advanced weatherproofing technology ensures that upgraded systems can withstand harsh conditions. High-quality products are also often backed by a warranty to offer additional peace of mind to businesses.

Upgrading means investing in more reliable and durable digital signage displays that should continue to perform at their best for years to come.

Longer lifespan

Extending the lifespan is one of the most compelling reasons to upgrade your digital signage system. Upgrades extend the life of existing displays by remaining compatible with the latest technology. This approach allows businesses to avoid frequent replacement expenses and save money in the long run.

Investing in upgraded technology maximizes the equipment’s value and keeps you ahead of the competition.

Lower maintenance costs

A well-maintained display also saves your business time, money, and headaches in the long run. Upgraded hardware components often require less maintenance due to improved reliability and performance. This translates into reduced repair costs and minimized downtime for businesses.

Scalability

Scalability is the final critical factor to consider when evaluating the benefits of upgrading your digital signage. These upgrades typically offer greater flexibility for a growing business because they enable you to expand the systems without investing in entirely new displays. It’s particularly beneficial for companies experiencing growth or diversifying their operations.

Look for a digital signage system that you can upgrade as needed, continuously adapting to the ever-changing needs of your business. Invest in scalable solutions to future-proof your digital signage and ensure it remains a valuable asset for many years.

Common digital signage upgrades

Keeping up with the latest technological advancements can be a challenge. Let’s look at some of the most popular upgrades on the market that businesses might consider implementing.

Use cloud-based content management systems

Gone are the days when managing your digital signage content was a complex and time-consuming task. Enter cloud-based software and software as a service (SaaS) platforms. You can now manage and update your content remotely from anywhere in the world. Of course, dedicated media players like Raspberry Pi or provisioning servers still have their use. But the cloud simplifies the overall content management process.

With cloud-based platforms, businesses also benefit from regular software updates. That means their digital signage software remains current and bug-free. Furthermore, cloud-based systems often come with an array of pre-designed templates that make it easier to create professional-looking digital signage content in a fraction of the time.

Incorporate interactive elements

Why settle for static content when you can make your digital signage screens come alive with interactive features? Touchscreens and gesture recognition technologies offer a new level of engagement.

These cool features are sure to captivate customers and create memorable experiences. Not only does this increase the amount of time they are spending with your messaging,, but it also encourages customer interaction with your brand.

Another way to incorporate interactivity is by integrating social media feeds. For instance, you could showcase user-generated content or real-time updates from your brand’s accounts. Many other strategies can foster this sense of community among your customers and strengthen brand loyalty.

Incorporate mobile integration

The world today is digitally connected. There are no two ways around it. It only makes sense to integrate your digital signage players with mobile devices to provide a seamless customer experience across multiple channels. Some companies use QR codes or near-field communication (NFC) tags displayed on the screen. Others offer Android or Samsung apps that interact with the system to trigger personalized experiences.

Regardless, it allows businesses to offer customers additional information or promotions directly on their smartphones. Mobile integration also enables companies to collect valuable customer data and feedback. Businesses then use this data to improve future marketing efforts and tailor content to better resonate with their target audience.

Increase display resolution

As the saying goes, “A picture is worth a thousand words,” and when it comes to digital signage, a high-resolution display is worth even more. Upgrading to a commercial-grade, high-resolution TV screen is a game-changer. It ensures that your content appears crisp and clear for maximum impact.

Higher-resolution screens also improve readability. They make it easier for customers to absorb information quickly.

Add video walls

Video walls are a powerful tool in the digital signage arsenal, especially if your goal is to captivate any passerby. Video walls consist of multiple smaller displays arranged together. The result is an impressive and immersive visual experience. These large-scale installations are ideal for advertising campaigns or showcasing products and services.

However, you’ll need the right equipment to do it. You must invest in commercial-grade display mounts to ensure optimal performance and longevity.

Upgrade with Keyser’s FLEX technology

As your business grows and evolves, so should your digital signage solution. Keyser’s FLEX technology system is designed to adapt to your business’s evolving digital signage requirements while meeting a wide range of budget needs. 

FLEX digital signage technology is a type of digital signage software that enables businesses to display dynamic content on digital displays such as digital billboards, video walls, and interactive kiosks. The system’s software has the ability to adapt to different display types and sizes, handle large amounts of content, and offer powerful management features.

This technology is designed to be easy to use and customizable, allowing users to create and schedule their own content using a variety of media formats such as videos, images, and animations.

Essentially, FLEX is designed to grow with your business, allowing you to easily upgrade your systems over time while maintaining top-notch performance and aesthetics. It’s the perfect solution for businesses looking to keep their digital signage relevant and up-to-date. The best part is that you can upgrade without overspending.

High-quality LCD panels for seamless upgrades

One of the key benefits of Keyser’s FLEX technology is its high-quality liquid crystal display (LCD) panels. These can be effortlessly upgraded or replaced as needed. We want your digital signage to always align with your current messaging requirements. 

It can adapt to any changes in your industry or customer preferences. For example, let’s say you want to showcase new promotions, seasonal menus or update your branding. FLEX technology makes it simple and cost-effective to switch out your current messages for new ones.

Versatile screen sizes and configurations

Keyser’s FLEX technology also offers a wide range of available screen sizes. From 32″ to 85″, you will find the perfect fit for your business needs. With the flexibility to choose from 1×1, 1×2, or 1×3 screen configurations, businesses can create an eye-catching display that will capture their customer’s attention. These aspect ratios are ideal for the retail, hospitality, and entertainment industries. But they can also be used in corporate lobbies, office spaces, and healthcare facilities.

Designed for maximum flexibility

Another standout feature of Keyser’s FLEX technology is its technology-agnostic design. This means that regardless of the type or brand of digital signage components you prefer, the FLEX system can accommodate them. This flexibility ensures that you’re never locked into a specific type of hardware or software. It allows you to switch components or upgrade to new technology without having to overhaul your entire system.

Innovative FLEXtower enclosure for optimal performance

In addition, Keyser’s FLEXtower is a testament to the innovation and adaptability of the FLEX technology. Our unique enclosure combines structure with a cooled environment to protect and optimize the performance of your digital signage components. 

It has an operating temperature range of -40°C/-40°F to 50°C/122°F and an IP56 rating. Your digital signage will be well-protected from the elements and ready to perform in any climate. This is especially useful for signage that will be placed outdoors.

Choosing Keyser’s FLEX technology for your digital signage needs means investing in a long-term solution that can grow and adapt to your business. You can be confident that your digital signage will always meet the demands of your customers and industry.

Easy installation

Keyser’s FLEX technology makes installation and setup simple, whether you need one digital sign or hundreds. Our team is happy to provide on-site installation, and our intuitive software makes the process seamless. From the prep work to the software configuration, our team has you covered—so you can focus on other tasks.

We aim to be your all-in-one digital signage provider, offering professional consultation and installation services to ensure your new system looks perfect.

Upgrade your digital signage technology with Keyser

By upgrading your digital signage system with Keyser, you can improve your business operations and reduce costs. Enjoy cloud-based content management systems and interactive features. Or leverage mobile integration and high-resolution displays. Whatever your digital signage priority is, Keyser offers a wide range of digital signage upgrades tailored to your unique needs.

Our commercial displays with FLEX technology provide access to the latest advancements in digital signage. Plus, we make sure that your investment is always protected. Our team of experts will work with you to identify the best solutions for your business, taking into account factors such as budget, target audience, and signage needs.

Don’t let outdated digital signage hold your business back. Contact Keyser today to discover the digital signage upgrades that will keep your brand at the forefront of innovation. Together, we’ll create a custom solution that meets your current needs and sets you up for success in the years to come.