Can real-time digital signage democratize access to information?
- On February 20, 2023
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Did you know that over 90% of information transmitted to the brain is visual? The human brain takes about a quarter of a second to process visual cues, making visual content an effective communication tool in today’s fast-paced society. Since the average human has an attention span of 8.25 seconds, you need to capitalize on this time to get your message to them. This explains the effectiveness and success of digital signage.
Digital signage allows you to communicate to your target audience attractively and dynamically. Their use goes beyond advertising and extends to informational purposes that support various business and audience needs. The technology behind it incorporates several key elements that, when integrated correctly, produce satisfying results. They include digital signage software, hardware, networks, and content.
Democratizing Access to Information and Digital Signage
Digital signage technology is constantly evolving to adapt to the needs and demands of users. Many organizations today use it to transform their data into dynamic visual messaging to enhance their audience’s experience. Digital display signs leverage real-time information to ensure audiences have access to up-to-date, relevant data. Having access to relevant data leads to more appropriate decisions and conversations, no matter the business or context.
Real-time digital signage plays a vital role in democratizing access to information, meaning that everyone has equal access to information and that there are no bottlenecks at the gateway to relevant information. In addition, it provides an easy way for people to access and understand data so that they can use it to expedite decision-making and uncover opportunities. All these accomplishments align with democratizing access to information by ensuring anyone can use the information available to make decisions without barriers to access or understanding.
Digital signage displays can be used in multiple settings where everyone needs access to the same information. This empowers individuals and communities by making them more informed and engaged. Today, every organization out there is leveraging data to drive value by making it available to their employees and customers via tools like digital signs.
For example, real-time digital signage in the retail setting can show changing stock levels. This is particularly helpful during promotions as it notifies customers of declining stock levels and keeps the staff on POS (point of sale) aware of what is available. By giving customers access to the information, retailers are allowing them to make relevant decisions based on what is available at that particular time.
No matter what the context or type of organization, digital signage software solutions with cloud-based content management systems allow organizations to get information to the public incredibly fast, presenting a monumental opportunity to democratize access to information.
The Benefits of Real-Time Digital Signage
Digital signage solutions have become an essential communication tool in our modern society. More and more people are noticing digital signage displays and are spending more time engaging with them. Real-time data can help make your digital signs more interesting, valuable, and context-driven. People are always looking forward to something new and different, and when content is relevant, there is an increased likelihood of more people viewing and engaging with it.
There are multiple settings where it is necessary to have real-time information accessible to all. These include:
Digital signs are highly versatile and customizable, making them suitable for various purposes at government facilities. The technologies support the engagement of staff and internal communications within government institutions and improve the experience of the public they serve. Digital signage in government institutions can be used for administrative, wayfinding, or informational purposes. Think of busy courthouses, public libraries, and tourist information kiosks that depend on digital signage to inform or guide visitors. There are also packed waiting rooms with digital screens displaying steps you need to follow to obtain a particular service or how long you need to wait before you can be served.
In retail, digital signage screens are mainly used for advertisement and informational purposes, as well as to enhance the in-store customer experience. Such applications include digital menu boards, touch screen kiosks, interactive digital signage, and video walls. In addition, retail businesses implement digital signage to target specific audiences and provide information about their brands.
Learning institutions have multiple applications for digital signage platforms. From providing important information about the programs they are offering, to navigation tools and more. Some institutions also use signage as a transitioning screen to display casual information like upcoming events or pass holiday greetings to students and staff. In addition, signage in schools can help with sharing safety information, offering directions, displaying university news, and providing tips and guides for school life.
Corporate communications are also taking a shift thanks to digital signage solutions. Information in large corporations is now easily accessible to all levels of employees and at the right time. This has helped reduce office confusion while boosting productivity by breaking down information silos. The benefits are not just limited to employees but visitors and clients too since they can learn more about the corporations through the content in digital displays.
Examples of Real-Time Data That Can Be Displayed On Digital Signage
Real-time content helps improve communications and sharing of essential information. And the information doesn’t need to be critical to be worth sharing. When you invest in a good digital signage content management system, it opens up the door for a host of content creation possibilities. You can use different types of real-time data to provide a better user experience associated with your signage. They include:
You can get your audience up-to-date with the latest global headlines by sharing news from your RSS feed or trusted newspapers. It can be general news of what is happening around the globe or narrowed down to your local area news. News feeds can also be industry-specific to keep your audience up-to-date with the latest trends.
Digital signage software is equipped with dynamic media players, so weather forecast updates are suitable for displaying in almost any setting, from restaurants and malls to schools and hospitals. Providing local real-time weather updates is an excellent way to bridge the gap between your audience and brand. It captures their attention and informs them while drawing interest in your brand.
Regular traffic updates on your signage offer your audience complete visibility of traffic flow on major or surrounding roads. This gives them peace of mind and helps them plan their route and stay safe on the roads.
Live travel information can be excellent for your digital signage if travel is related to your brand. You can provide your audience with a minute-by-minute travel dashboard of bus, train, and tram schedules for your local area.
Public service announcements
You can use your digital signage content to generate awareness of critical issues affecting the public and trending topics. It shows your audience your human side and that you are in touch with issues affecting them. For example, PSAs can address drug abuse, corruption, healthcare safety concerns, or climate change.
Social media feeds
Using your social media posts and interactions as real-time content make your signage more personal and interactive. The best part about using your social media content is that the marketing team already approves it, and it will be timely. However, if you choose to pull user-generated content from social apps, consider moderating it. For example, you could share what people on apps like Instagram share using your campaign hashtags or brand name to encourage more people to engage with you and share your content with friends and followers.
Money is an almost universal topic. You can use your signage to keep your audience updated on how the local currency is performing or how stock prices are changing.
Statistics indicate that digital signage reaches more customers than online videos and social media content. This suggests that digital screen messaging is a highly effective communication and marketing tool. It has a wide application across a variety of sectors and the ability to deliver engaging, timely, and exciting content to audiences everywhere. Its scalability and ability to maintain one consistent message benefit democratizing access to information so that people can conveniently receive up-to-date information as events unravel.
Learn More About Digital Signage with Keyser
Contact Keyser today to learn more about real-time digital signage integrations and how they can transform your organization.