Terms you should know when comparing digital signage displays

Terms you should know when comparing digital signage displays

Terms you should know when comparing digital signage displays

  • On November 9, 2022

Digital signage technology is a potent tool for attention-grabbing, communication, education, and boosting customer sales. With so many companies looking to elevate their business with digital signage displays, it’s important to know what to look for and how to identify the technology that will serve your needs best. Understanding crucial keywords is the first milestone to leveraging digital signage technology features for marketing success. This article focuses on the essential terminology you should know when comparing digital signage displays. Developing a familiarity with these terms will help you in your search for digital signage displays.


Mount is the mechanical system that digital signage displays use for support to the nearest surfaces. It secures the display with adjacent walls, surfaces, etc., while also allowing the added benefits of flexibility.

Mounts exist in different forms, types, and brands, each with a unique characteristic. The three key factors to consider when buying digital signage display mounts include the following:

  • Space: For instance, if you have insufficient wall space to install a wall mount, the alternative would be to purchase a ceiling mount or its alternatives.
  • Aesthetic: Digital signage displays hanging from ceiling mounts appear more attractive and futuristic. Regardless, ensure you match your mount with your interior space’s aesthetics and functionality.
  • Budget: Flat mounts are the most affordable solutions with limited flexibility when adjusting the signage’s position. While it isn’t advisable to compromise the functionality over price, you can factor in your budget, especially since different mount systems come with different prices.
  • Compliance/ Market Quality: A VESA-compliant mount fits VESA’s family of standards for display mounting.

Operating Temp

Operating temperature (operating temp) is the standard temperature a digital display can handle to function normally without sacrificing severe damage and breakdowns. However, most systems use a thermal management system to manage relatively higher temperatures. For instance, Keyser displays have an operating temperature of 60℃, thanks to a powerful built-in thermal management system. 


A connection is any point of contact–whether physical or wireless–between the digital signage display and another data input or output source. Common types of connections typical in digital signage displays include:

  • Cat5
  • VGA
  • HDMI
  • Bluetooth
  • Wireless.

Unlike other display brands such as Peerless, LG, and Samsung with limited connections in their g 55″ LCD Digital Signage Displays, our Keyser version of the same has more connections, including:

  • Wireless
  • Bluetooth
  • Cat5e
  • USB
  • HDMI.

When considering connection for your digital signage display, ensure you go for one with a wide range of options to ease flexibility of use. Determine the type of connectors on the video source device and the connector types on the display. Then, choose a connectivity solution compatible with the technologies.

Voltage In

“Voltage In,”–also known as voltage input, is the voltage value supplied to the digital signage display. The standard voltage value for digital signage displays is 120-240 V AC, and power consumption will depend on the display sizes. 


A fan is a spinning blade that creates a current of air for cooling and ventilating the digital signage. Overheating bears a considerable risk when you place your digital signage display outside. Excess heat beyond the operating temperature can cause internal circuit damage and mechanical/technical failure. Fans help to cool the display’s interior, keeping it safe and functional at all times.

While fans have been necessary for many older models of digital signage displays, Keyser’s signage design is fanless because newer LCDs don’t need as much cooling. This alteration avoids the many risks associated with fans in digital signage.


Prices matter when choosing the ideal digital signage display. Each price point is attached to a set of unique display features and conditions. It is important to understand the price of a digital signage display isn’t always proportional to its quality. 

When considering the prices of your options, also focus on what you’re getting for the price. Keyser digital signage displays come with advanced technology and competitive advantages over competitors, while also being reasonably priced. 

Requires Service

How often does the digital signage display require technical service? Sometimes highly complicated systems may require maintenance, but the goal of any digital signage company should be to minimize the need for this.

Keyser’s digital display signals are engineered for high standards without an internal fan. Fanless digital signage designs lower the risk of performance issues, making it less likely to require maintenance and a more cost-saving advertising option.

Operational Hours

Operational hours is the estimated time it takes for digital signage displays to run efficiently before losing functionality. Over time, displays lose their image and color quality. Our 55″ Keyser LCD Digital Signage Displays have a standard total of 80,000 operational hours. Choosing a digital signage display that will last for years is the first step to protecting your long-term investment.


This is an important metric to consider when purchasing displays. It is the weight of the digital signage display system. The lighter the display, the less strain it places on the mounting system. 

If you are shopping for a 55″ LCD Digital Signage Display, the Keyser display is the lightest option, measuring 89 lbs against Peerless’ 99 lbs and Samsung’s 100 lbs.


This metric provides the display measurement of the system. Traditional TVs have varying display sizes, just like digital signage displays. Whether you want an interactive kiosk indoors, a large video wall, or an outdoor commercial display or menu board, you always have to consider the size. When shopping for display sizes, evaluate factors such as:

  • Internal or external installation
  • Size of the installation space
  • Budget
  • Size of the target audience.

The standard 55″ LCD Digital Signage Displays from Keyser are the perfectly-sized digital signage displays for indoor and outdoor marketing.


A display’s brightness is usually expressed in nits (one candela per square meter), which is a measure of the direct light output. Higher nit measurements translate to increased display brightness. The higher the display’s brightness, the better the picture quality and the more visible the message is outdoors from a distance. Our 55″ Keyser LCD Digital Signage Displays has a high brightness capacity (2,500-3000 nits), while Peerless is limited to 2,500 nits.


Panel depth is the measurement of a flat panel from front to back. It is measured in millimeters (mm) and is an important metric to consider when choosing the ideal display.

The thinner the LCD panel is, the more design flexibility it provides, whether to satisfy regulatory compliance, improve aesthetics, fit into a tight installation space, or maximize the space’s square footage. Our 55″ Keyser LCD Digital Signage Displays have an impressive 49mm depth.

Safety Glass

Safety glass is the glass surface protecting the main components of the display technology. The safety glass has different functional features to watch out for, such as anti-glare and anti-reflective. These features protect the viewers’ eyes while also ensuring maximum content visibility from different viewing angles without unnecessary reflections. In addition, if your signage is an interactive touch display that comes into contact with the public, it’s also important to have safety glass that is resistant to shattering to avoid safety risks.

IP Rating

Ingree Protection (IP) is an internationally-accepted standard used to determine electronic equipment’s safety against external factors such as water and dust. IP ratings are denoted by two digits. The first represents the protection threshold against dust, while the second represents the resistance levels against liquids. 

The highest IP rating–IP68–is considered best for foolproof weather protection. In comparison, Keyser’s 55″ LCD Displays have a rating of IP67.

Power Consumption

Power consumption is the amount of electrical energy the digital signage display uses to operate fully. While brands such as LG, Samsung, and Peerless manufacture 55″ LCD Digital Signage Displays with higher power consumption, 400 watts, 450 watts, and 364 watts, respectively, Keyser’s version of the same is highly power-saving, running an impressive 200 watts.


A System on Chip (SoC) is a powerful multicore processor mounted inside a display, replacing the conventional playback device and its cables. SoC displays are getting highly popular currently for large and small digital signage deployments. They are offered by market-leading display manufacturers Benefits of SoC displays include:

  • All-in-one digital signage solution
  • SoC displays are cost-effective
  • The newest generations of SoC displays provide improved performance and quality. 

Common types of SoCs include:

  • Android
  • WebOS
  • Tizen.

Each has its unique features and competitive advantages.

Simplify Digital Signage with Keyser

Digital signage display solutions are a modern, effective form of advertising. However, choosing the best display is your first step to ensuring effective messaging. Besides knowing the A-Z of digital signage displays, choosing a reputable and reliable display brand and supplier can assure you of high-quality products.

Keyser is an industry leader in supplying state-of-the-art digital signage displays. We make it simple by blending dependable goods and long-lasting innovative solutions. We handle everything from content management, digital signage software compatibility, design, permits, and installation, so you can focus on achieving your more urgent goals. Contact us to learn more.


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