- On April 13, 2022
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In the ultra-digital world that we live in today, many businesses use digital signage to grab their target audience’s attention and generate more leads. Using digital signage also helps your business stand out from the competition in the locality. The success of digital signage in multiple industries speaks for itself, but integrating new tech into your business is a whole new undertaking for many business owners. If you’re installing or replacing signage, you’ll realize that the project is more complex than you initially thought. Generally, a signage install project involves more than simply putting up impressive displays. That’s particularly true for those incorporating digital signage into their business for the first time. You should know what to expect when working with a digital signage installer and why that’s a better option than trying to do it yourself.
What Does Signage Installation Involve?
There’s more to installing digital signage than putting up eye-catching displays. Here’s what the project typically entails:
Full-Size Project Management
If you have yet to experience any kind of digital signage installation, it’s difficult to grasp the scale and complexity of the project. It’s no surprise that people often overlook the need for dedicated project managers during signage installation, especially if the business owner has never installed signage technology before.
The truth is, you really need someone keeping track of all the moving parts involved in installation and making sure everything runs smoothly. A project manager ensures that critical details aren’t neglected or overlooked, and tasks aren’t delayed or forgotten. Depending on the size and type of sign being installed, more than one project manager may be needed.
A sign project isn’t a one-off undertaking. After the installation, the sign installation company should be available to help with any issues and assist with scaling the number of signs and use cases as your business grows, helping you update and expand your network over time.
Likewise, it should have the ability to install any number of displays, depending on the project needs. Installation projects can vary in size anywhere from a single new sign installation to 5,000+ displays. Indeed, this is something you can’t do if you choose not to hire a custom signage company.
As digital signage systems become more high-tech, scalability is critical because you’ll continue to leverage the installer’s technology in the foreseeable future. A DIY signage system doesn’t guarantee this level of big-picture thinking.
Nationwide Network of Contractors and Installers
Typically, businesses that outsource commercial sign installation services operate from multiple locations. If you are undertaking this project, it’s best to hire a company with a nationwide network of installers and contractors. If a problem occurs at any of your displays, it will be easy for the company to dispatch technicians to address it.
Communication With Key Project Stakeholders
Installing signage solutions requires collaboration between multiple departments, key contacts, and other stakeholders. Especially if you want to invest in a custom sign, you need people who are willing to collaborate. For this reason, it’s best to work with an installation team that’s in touch with key project stakeholders to ensure that things are done promptly.
Your signs’ location helps you to attract the target audience. So, before you start to install new signage, ensure the location will provide a return on investment. Site survey is a task on its own, especially when installing digital signage across multiple locations. The beauty of outsourcing signage installers for your project is that they have the expertise to help you choose the appropriate site for your displays. Whether you want window graphics or storefront displays, or sidewalk signs, they’ll undertake a site survey first and advise you on the suitability of the building signs.
The site survey enables them to determine the best location to install the signs and attract the target audience. If you’re installing building signs in multiple locations, hiring a professional comes in handy because you won’t have to do the site surveys yourself. Site surveys also make the installation day go as smoothly as possible because the team knows exactly what to expect.
Installing digital signs is just like any other project. As such, variance management is critical in tracking changes from a known baseline or standard. When you embark on the project, you should establish a baseline for what’s expected. As you undertake the project, you’ll gauge your accomplishment against the baseline. That’s what variance management is all about.
In signage installation, a variance baseline is primarily established by identifying the project’s schedule, scope, and cost. Scope defines the work that needs to be done and by who. The project management team should create a work breakdown structure (WBS) that outlines all the work that needs to be accomplished. Project costs and schedules can then get identified according to the WBS.
Equipment Ordering and Logistics
Sign installation involves a lot of logistics. The most difficult step is ensuring all parts get delivered, installed, connected, and tested at each location. Putting all of these moving pieces together is a tiring task, and few companies have the capacity for that.
Besides having everything in the right place, other location-specific requirements of a sign installation project include the timing of work and the preparation that goes into it. Ideally, there should be minimal disruption to normal business operations when undertaking an installation.
The installers may also require additional equipment and remote technical support, especially when unexpected situations arise. Likewise, permits and authorizations from landlords and other building tenants may be required. All these tasks add to the logistical work required to install digital signs.
The initial installation process often is not a one-off undertaking. The installer needs to provide continuous support to ensure that the system works appropriately. Therefore, it’s best for the installer that you choose to have maintenance services.
Regardless of the service-level agreement you sign with an installer, there should be a designated point of contact to guarantee post-installation support. This could be a hotline or help desk that helps you determine the appropriate action to take if any problem occurs.
Common Digital Signage Installation Mistakes
If you’re planning a signage install, it’s best to learn and avoid these common mistakes:
Choosing the Wrong Location
This is a classic and costly mistake. After investing valuable resources into the project, the last thing you want is for it to not reach the target audience. For example, one type of signage where location is critical is installing wayfinding signs, which need to be carefully placed in order to help guide guests. Consulting with signage experts and formulating a well-thought out installation strategy can help you avoid this mistake.
Under-investing in or under-planning content may hamper your signs’ effectiveness. A common mistake people make is leaving images on the screen for too long or repurposing them from other mediums. For example, office signs may wear out their usefulness if employees are looking at the same content every day. In this regard, ensure your network has a budget for technologies that will keep content new, but without ballooning costs.
Too Many Moving Parts
Conventionally, digital signage installations have many components, including power supplies, PC-based media players, control cables, digital signal cables, and the displays themselves. With so many components, each are a potential point of failure because something could come loose or break. It’s best to use digital signs with as few components as possible.
Invest in a Quality Installation Experience
Digital signs have multiple applications for businesses. They allow you to get your message across to the target audience in a vivid and entertaining way. If you’re looking to kick start your marketing messages through digital displays, you need a partner like Keyser.
We’re a global leader in digital signage solutions with more than 50 years of hands-on experience. We have the expertise to position you to be outstanding in any space. Contact Keyser today for your digital signage needs.