- On January 3, 2022
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How Digital Signage Transforms the Grocery Store Experience
Many grocery stores are adopting digital displays, especially as the retail industry continues to change in reaction to the Covid pandemic era. Introducing digital signs into your grocery store or supermarket is likely to impact your customers’ shopping experience and, in return, boost sales significantly. In this blog, we’re discussing the different types of signage use-cases, how digital signage affects customer experience and sales at your grocery store. If you’re in the consumer goods retail industry and interested in digital signage solutions, this blog is the best place to begin your research.
Grocery Store Digital Signage Use-Cases
In the world of tech, creativity is always at its best, as there are no limits to what you can design. Since digital signage is used for different purposes depending on the type of business, the different types of use-cases ensure that every business’ needs are met.
These different use-cases and types of signage include:
Dynamic Digital Signage Content
Digital signage displays rely on LCD technology to display images and videos inside or outside your grocery on any screen model, whether full page or multi-areas. The content is scheduled to last for a fixed period of time, depending on the audience and the content’s objective. In a grocery store, you can use it to display menus or recipes, depending on what you are offering in a certain period.
Automated Digital Signage
Automated digital signage may not be too common in grocery stores, but you must have seen it in transport stations like train stations. They are used to automatically update train arrival and departure times so that the travelers are aware of them.
However, you can use it in your grocery store to automatically update prices on items, as well as show you items that are almost depleting. It can be an effective tool for your business to help you reduce wastage and refill fast-moving items before they are out of stock.
Digital Signage for Advertising
Digital signage screens use highly bright LED displays where you can run an advertisement for your business. They are popular on the streets of large cities, with some common examples including outdoor reader boards and in-window units.
Interactive Digital Signage
Innovative interactive digital signage allows your customers to interact with the content on the screen as they shop around the store. They help give the customers a personalized experience depending on their shopping needs, similar to how interactive digital menu boards or self-service kiosks in restaurants can tailor experiences. For example, if a customer needs help locating a certain section of your grocery store such as the deli or the frozen aisle, the digital signage can provide a personalized map of the store and help them find it.
How Does Digital Signage Impact a Shopper’s Experience?
According to a report by Science Direct, digital signage has sensory-triggering cues that give the customer an experience with something before they actually buy it. It’s this experience that helps them decide whether to buy it or not.
Here’s how digital signage impacts a shopper’s experience.
An positive first impression of your store
First impressions are key in making shopping decisions. Therefore, how your grocery store looks to shoppers will determine whether they will walk through your door or not. Digital signage is an impactful messaging tool that can make a positive impression on the shoppers and improve their shopping experience. If grocers choose to, they can even use digital screens to display more entertainment-based content like social media feeds or live TV to create a fun environment for store shoppers.
Digital signage allows you to feature your products, especially those that are not displayed on the shelves, including their prices. You can also introduce new products, display offers, and show current sales. Customers will be more likely to opt into these offers if they were informed by an attention-getting digital display. Retailers can also use digital signage to provide specific details on certain products to the customers and allow them to self-checkout if they prefer, instead of standing in a longer checkout line.
Ease of shopping
Grocery stores are often divided into sections such that similar foods are kept in one section. Sometimes, a shopper may have a hard time finding a particular section within the store, and that could ruin their shopping experience. In this case, wayfinding digital signage can help you show different sections and improve your customer’s in-store navigation experience.
How Does Digital Signage Impact Sales?
The goal of in-store messaging is to make more sales through an optimized customer experience. Grocery stores can adjust to offering better customer service and adopting digital technology in order to remain competitive and attract more customers.
Here’s how digital signage helps you make more sales.
Increased Customer Engagement
As mentioned earlier, customer experience and how they relate to your products will help them in their decision to buy. And that’s where digital signage content comes in. Your customers are able to relate to the products better from the displays on the screen.
This doesn’t only apply to customers within the store but also to those passing by your store. Research on the impact of digital signage shows that about 80% of people walking into stores do so after seeing the products displayed on the digital signage. If you can engage more customers, then you can make more sales.
In-store impulse purchases tend to increase when shoppers encounter digital signage. Most times, when shoppers come into a grocery store, they already have in mind what they are going to buy. However, by displaying products through the medium of eye-catching digital content displays, it can trigger the impulse for an unplanned purchase.
Make relevant promotions to in-store customers
Depending on your customers and the different sections they shop from, you can curate relevant promotions to them in a bid to get them to buy more. This would be a great way to upsell the commonly ignored products or promote a daily special.
You can also create ads that suggest other products that go well with certain products. Since it’s at the grocery store, these ads could include recipes or how you can use a certain ingredient to make different foods by combining it with multiple ingredient options.
Is Digital Signage for Grocery Stores Worth It?
After the onset of the COVID pandemic, most people increased the number of tech solutions in their life, and as a result, digital messaging has a lot of influence on their decision-making process. While more people are going back to physical stores now, the influence of digital content is still significant.
For most customers, pain points like errors in prices, confusing store layouts, long lines during checkout, or out-of-stock items may be the primary reason why they choose shopping areas with digital signage or self-service options. Digital signage also comes with a lot of benefits other than the ones listed in the above sections.
These benefits of digital signage for supermarkets or grocery stores include the following:
- Digital signage attracts customers to your grocery store, especially when you display different offers and current sales on outside screens.
- Customers enjoy a better shopping experience with the help of different digital signage throughout your grocery store.
- You can optimize marketing campaigns and generate more sales as you display your ads to prospective customers.
- Digital signage allows you to observe customer shopping patterns so that you are able to create ads that are relevant to them.
- Even though grocery shoppers check off a list of things they want to buy, digital signage can help you get them to buy items on impulse or buy other products that go well with them.
- Managers use digital signage to promote items that may not be moving too fast so as to reduce losses. Since it’s a grocery store, some foods may go bad if they are not sold fast.
- Managers are able to manage their inventories, edit ads in real-time, and update items without struggle.
- It reduces printing costs for business owners because they no longer have to print posters and other static displays.
- Retailers are able to offer better customer service to their customers through interactive digital signage, making it easy for them to shop.
- With advanced features of digital signage, managers can collect data and use predictive analytics to improve their customer’s experience and other store operations.
Contact Keyser Today
It’s without a doubt that digital signage for grocery stores is a game-changing business tool. If you’re interested in investing in digital signage solutions, it’s important to know how you can use it to boost sales while reducing wastage and losses. In addition, learning from the data obtained from your digital signage system will make your business better at providing optimized service for your customers. If you’re interested in learning more about how digital signage solutions can transform your grocery store experience and contribute to overall sales, contact Keyser today to get started.