- On December 17, 2021
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The pandemic prevalent in the past two years induced changes in different industries, including digital signage. The contactless or minimal contact technology solutions implemented around this period have helped businesses adapt to the new normal.
Different businesses like retail stores, airports, hotels, stadiums, transportation hubs and healthcare are fast adopting digital signage technologies, not only to meet the demands of COVID-19, but to advance the industry forward.
Earlier this year, we talked about the major advancements and new trends in the digital signage industry for 2021. Now we’re adding to that list with an update look ahead into the 2022 trends. Below are top digital signage trends you can expect in 2022:
1. Integration with Different Platforms
Integrating digital signage with other platforms makes marketing easier for businesses in various ways. For instance, you may want to connect the digital displays with your social media channels. Through integration, your audience will get an opportunity to read customer reviews and any other relevant information.
Additionally, integration enables business owners to connect to analytics and forward dashboards to their staff members. Integrations will be the new norm in the digital signage industry. This trend will allow you to enjoy more benefits from your displays and manage more tasks with the signs you already own.
2. QR Codes
While still focusing on integrations, connecting digital signage to customers’ mobile devices is a massive bonus for all businesses. Although everyone thought that QR codes were becoming less common, they are now part of digital signage today. With social distancing rules and the need for contactless options, QR codes are a lifesaver for businesses.
You can integrate a QR code to your digital signs and connect individuals with your social media platforms, company app, or offer Wi-Fi. Since smart devices quickly identify and open QR codes, you can use this technology to engage customers. Luckily, you don’t need a budget to make QR codes; they are free.
3. MicroLED Technology
Most people, including innovators and tech experts, focus on green and sustainable resolutions. Meaning, soon there will be a high demand for microLED digital signs that merge the best characteristics of the available signage technologies to create something unique.
MicroLED offers energy efficiency, better response time, and brightness using a combination of millions of tiny individual LEDs. Initially, microLED technology focused on low-energy and small devices like smartphones and smartwatches. However, expect to see more of it in modern displays for commercial use, including ultra-low-power and transparent digital signage.
4. Video Wall and Visual Explosions
The digital signage market aims to thrive while competing with other factors like smartphones. Using visual explosions on video walls and LCD (Liquid-crystal display) is a great way to capture your customers’ attention.
Visual explosions include eye-catching visuals and graphics that are hard to ignore. Be creative as you create dynamic content relevant to your business. Visual explosions also come in handy when developing a brand awareness campaign.
5. Gesture-Enabled and Voice Digital Signage
Small and large businesses invest in digital signage solutions to enhance engagement and offer exceptional customer experience through immersive technology. Gesture enabled, voice, and frictionless triggers are the next big thing in the digital signage industry.
Human interaction through touch has become less desirable since the coronavirus is highly contagious. This behavior is likely to last during and after the pandemic.
Although digital signage uses tactile technologies in interactive screens and kiosks, it can operate without it. In 2022, expect more touchless interactions like facial recognition, voice, and gestures.
However, while touch becomes obsolete, it might be around for longer. Human-less screen boxes such as wayfinding within the airport and self-service kiosks are established modern technologies that offer better solutions than human-to-human interactions in the pandemic period.
6. Improved Security
Digital signage is a potential target for hackers. Just like with other technologies in the digital world, experts will focus on the security features of digital signage in the coming year.
Ensure that you use the security features to keep your digital signs safe from malicious actors. Update passwords regularly and switch on the two-factor authentication mode.
2022 Digital Signage Trends: Final Thoughts
Digital signage is growing rapidly. For efficient, future-proof solutions, keep up with the digital signage trends through experts like Keyser. Are you interested in upgrading to digital signage for 2022? Contact Keyser today to get started.
Top Digital Signage Trends of 2021
Here’s a look back at the 2021 digital signage trends that have been dominating 2021.
We can optimistically conclude that the effects the Coronavirus pandemic had on businesses are receding. Screen and display technologies, in particular, were adversely hit by the virus.
The digital signage market is a screen technology that is intertwined with other signage types. However, it is highly flexible and more welcoming to growth and change than analog signage systems.
As the new year progresses, it is clear that there has been a silver lining to the market upset. This year has seen a rise of new trends in digital signage, and it is defining the future of the industry. Here are the ten most notable digital signage trends you should know about.
1. Touch Screen Digital Signs
The world today works by touch. The technology innovation that made modern smartphones possible has taken over almost every aspect of our lives today. We use touch screens when withdrawing money in ATMs as well as when purchasing train and bus tickets.
The latest digital signage comes with advanced features made possible by touch screen technology. The most notable is how these screens have made digital signages highly interactive. With the phasing out of tactile touch, interactive touch screens are most desirable for use in self-service kiosks, table-top ordering, and even gaming.
Touchscreen technology has completely revolutionized how we consume content. Touch-enabled digital signs shape the future of digital signage and, in particular, how users interact with the content.
2. Cloud-Based Digital Signage
The same way businesses are now investing in cloud-based services rather than on-premise solutions, digital advertising is offering solutions without investing in physical infrastructure. Cloud-based software accessed on a cloud server via an internet connection may also be the future of advertising and digital displays.
Cloud-based digital signage solutions are viable, effective, and most importantly, more affordable and agile than traditional signage. While fancy things tend to be complicated, cloud-based signage is often simplistic and scales better than premise-based signage solutions.
There are quite a number of good reasons why cloud-based digital signage has taken over from premise-based signages. On top of the list, they require minimal maintenance, and updates are rolled out remotely.
Maintenance and updates are not the responsibility of the user but the service provider. We are at a point where digital signages are becoming more of a cloud-based service than a physical business investment.
3. Live Content Streaming
When digital signs found their way to the cloud, it was only a matter of time before live streaming on digital signs became a thing. It is now easier than ever for anyone to stream content to a digital signage screen in real-time. As they evolve, digital displays are becoming better at displaying content of all nature – from still images and slides to feature videos and promotional content.
Whether you wish to improve your customer experiences with interesting videos while waiting for service or wish to advertise new products, live streaming may be the solution. Today’s most capable signs have high-definition digital screens that make them just as good as televisions and have robust internet connectivity to stream content from multiple sources concurrently.
As the digital signage industry evolves, more devices are being integrated into digital signs, and their uses and benefits will only increase with time.
4. More Personalized Content
Investing in digital signage for your business is one thing; making it work for you is a completely different matter. The content that the signage will display matters more than having the sign itself. The most effective strategy to generate content today involves using machine learning algorithms to develop a comprehensive digital signage content strategy that serves a purpose.
Every industry, from retail to finance to healthcare, is embracing today’s innovative digital signage software. These systems may use facial recognition to identify users and generate relevant content based on the user’s profile. Combined with robust user-personalized content, these signs have helped businesses and organizations increase engagement with their target audience.
We are past the age when digital signages are mere posters that run on electricity stuck to a wall. Today’s businesses incorporate the generation of user-targeted content as a part of their digital signage content strategy. This is a sure way to optimize results while saving time and money on content creation.
5. IoT Connected Digital Signage
IoT or the Internet of Things is an ecosystem of devices connected wirelessly capable of sharing data as well as influencing each other’s activities. IoT’ things’ are typically smart appliances, including digital signage screens, run by sophisticated software optimized for content sharing.
One of the newest trends that are catching up in the digital signage industry is the use of smart screens. As technology evolves, becoming more accessible and affordable, these screens are increasingly being set up in public areas such as hospitals and train stations and used as digital menus in places of business.
Businesses may connect IoT-enabled digital signage to their central content management systems to pull data and generate content for display. These smart signages present endless possibilities for businesses to use connected devices for brand awareness and promoting services and products. Besides, connected signages with touch screens and interactivity features are more fun to use.
6. Digital Signage Influence on Public Health
Display screens remain the best way to distribute content today. This explains why smartphones, TV, and even computers are the most useful devices in today’s world. They are incredibly efficient, fast, and even cheap. For this and other reasons, there is a proliferation of screens everywhere we go – from the streets and shopping mall corridors to the workplace and inside buses.
Digital signage displays have played a significant role in curbing the spread of the Coronavirus pandemic. Governmental and non-governmental organization signages advising people how to minimize the chances of getting infected with the coronavirus have used such display screens to disseminate the message.
It is justifiable to say that digital signage technology has played a significant role in the fight against coronavirus, and that its widespread use in the context of this “new normal” of the pandemic has become a trend unto itself. From here on, the world will lean more on this technology as it has proven to be efficient in reaching the masses than most other forms of communication.
7. A Focus on Outdoor Signage
Outdoor signage is becoming very popular for different reasons. First off, the spread of coronavirus that forced people to work from home and businesses to close during lockdowns accelerated the adoption of outdoor digital signage. This meant that in 2020, indoor signages became less effective than they usually are. Outdoor menu signages by Keyser Digital Signage are an excellent example of the best investment for businesses looking to increase the visibility of their brands, products, services, events, or ideas.
Modern digital outdoor signs are designed to display sufficient brightness, pixel density, and contrast to make them visible even in bright light such as the midday sun. These signs, often made from LED or LCD, can be used in digital billboards, sports stadiums, wayfinding signage, theme parks, public transit stations, and even retail stores.
8. High-Definition Bright Displays
Digital display technology is constantly evolving. Tech companies consistently produce better display technologies with higher definition screens, darker blacks, and brighter whites. These displays have sufficient brightness and contrast to meet the users’ demand for screen time.
Better display screens often mean more attention from the target users, more accurate display of images and text, and visibility from further away. Simply put, the market is getting better displays because technology is evolving fast, and the market is adapting.
New UV-based digital displays allow users to view content comfortably on screens without hurting their eyes with the brightness. However, the cost of these new displays in the market is still comparatively high, but it is expected to drop in 2021 as the trend goes mainstream.
9. The Rise of Visible Light Communication
Visible Light Communications or VLC is one of the newest digital signage trends in 2021 that every entrepreneur must know about. This new technology brings the power of GPS for use indoors where the traditional GPS signal is weak or non-existent.
The COVID-19 pandemic completely changed our shopping habits. When they have to shop in a brick-and-mortar store, most people look for better ways to shop. This often involves spending minimal time in the store and not having to come in contact with other shoppers.
The use of VLC has helped improve the evolution of frictionless social-distancing shopping experience in indoor shopping spaces. This technology integrates with users’ mobile devices to highlight the best routes through shopping stores or malls with the assistance of digital signage inside the store.
10. Trigger-Based Digital Signage
Unlike the neon signs of the yesteryears, today’s signages are agile and can display content personalized to the audience, time of day, or rigged with particular triggers. For instance, a smart digital sign at a coffee shop may display menu and prices for breakfast until a specific time, then display something else such as the weather forecast.
This is a good sign of trigger-based smart digital signages. The screens are not playing the same content in a loop throughout but understand the target customer’s needs. Some cutting-edge digital signage programs offer a great deal of personalization, making potential clients pay attention every time the content on the display changes.
The state of digital signage today is constantly advancing its technology and developing better ways of helping businesses implement more effective and creative messaging. The future of the digital signage industry is hard to predict because the technology on which it relies evolves rapidly.
Every business with a digital sign needs to ensure that its system is still efficient to stay competitive. Whether your business is a retailer, restaurant, or company, you are interested in upgrading your business’ signage, contact Keyser today so we can help you take the next step.