- On September 7, 2021
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From digital menu boards and video walls to self-service kiosks and wayfinding signs, digital signage has earned its place in nearly every industry. The rise in digital signage solutions for businesses has prompted an influx of installation projects, some of them successful and some of them not so much. While there are industry standards when it comes to digital signage installation, not everyone does it the same, and some end up making some common mistakes. In this blog, we’re covering the common mistakes you should avoid.
1. Taking the DIY Approach
Although it may be obvious to some, going the DIY route instead of working with a digital signage company is a common mistake. Granted, we’re not ignorant to the appeal of doing it yourself. Especially for small businesses who are operating on limited budgets, skipping installation services might seem like a cost-effective option.
However, you would be taking a lot of unnecessary risk that may end up costing you more in the long run. The rest of the examples are what could happen if you make this first crucial mistake. No matter what type of business or organization you’re operating, without the guidance of experienced professionals, you’re likely to walk into some of these issues. If you’re working with a digital signage company that makes these mistakes, we recommend reconsidering for your next installation. For more details, check out our blog covering why we don’t recommend doing it yourself.
2. Not having a permit
While it might seem like a no-brainer, if you’re doing a DIY digital sign installation, you might not be aware that a permit is necessary for a digital signage display.
You can go through this process yourself, but most digital signage companies will provide the service of navigating the process for you. Not only do we think it’s better for digital signage companies to handle these tasks, we believe that it’s a necessity for us to provide these services.
3. Scheduling Errors
When it comes to the installation process, scheduling is the most basic of tasks. However, it can create a number of issues if done incorrectly. For example, if the site is a retail store, it’s important to schedule the installation for hours when the store typically has a lull in business, rather than the opposite. Scheduling an installation that disrupts the normal flow of business is something digital signage companies always try to avoid. It’s also important to schedule planning meetings and site surveys so the actual installation process goes smoothly once the day arrives, so you come away with a great customer experience.
4. Project Mismanagement
A common mistake is simply not handling the logistics of the installation properly. Without an experienced project manager at the helm of the operation who knows what to expect and what factors to take into account, things can fall apart pretty quickly. Even someone who is fairly organized and generally a good manager won’t know exactly what to expect if they don’t have signage installation experience. Keyser has experience providing full service on-site project management so you don’t have to worry about coordinating the logistics.
5. Lack of Preparation
Preparation is key, and in installing digital signage systems, that means taking everything into account when it comes to the site. It’s always necessary to do a site survey and evaluate what items are needed on the installation day. Tasks like ordering the proper equipment and kitting may be basic, but they make the installation process run smoothly. There’s always a fair amount of site preparations necessary as well, such as preparing electrical cabling and Internet connectivity.
It’s also important to be prepared for the size of the project, whether it’s a small scale installation or large scale project across multiple sites. We have experience handling the full range of project sizes, and scaling resources accordingly. Over 5,000 site rollouts under our belt have taught us a lot of lessons, and we’ve seen the results that can come from a lack of preparedness. Check out our case study for details on how we conduct large scale installation projects.
6. Installing the wrong content management software
The content management system (CMS) you choose has a major impact on how you implement digital content and how it’s displayed. This is what you’ll be using to manage all your messaging content in one place, so making sure you select compatible and easy to use digital signage software can have a direct impact on your results. Sometimes business owners download free software that may not have the same features or quality of media player that is necessary for their display.
7. Not having a contingency plan if something goes wrong
With several decades of experience under our belt, we know more than anyone that things can go wrong, even when a digital signage project is planned and managed well. Sometimes there are factors you simply can’t control, so you have to have a backup plan in place if something falls through. Here at Keyser, even our backup plans have backup plans, so you can rest assured that we have contingencies in place to handle anything.
8. Not understanding the technology
It’s not everyone’s job to be an expert in digital signage technology, so don’t expect yourself to be. But if you attempt installation without the expertise, you will inevitably run into problems.
Our team of installers makes sure your technology is fully functioning and that you and your employees have enough familiarity to know how to operate it. We also provide maintenance services for after installation, in case any technical issues come up.
Contact us today for a free consultation
If you are ready to take the leap and invest in professional digital signage installation services, we’re here to help with the next steps. Let Keyser’s experience do the work for you and we’ll take care of your digital signage needs throughout the installation process. Contact us to discuss your next project.