- On July 13, 2021
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As digital signage continues to increase in popularity for all kinds of businesses, more people are finding out that successfully integrating a digital signage solution into your business can be a significant undertaking, especially if you’re coming from strictly traditional signage. In addition to the other responsibilities you balance as a business owner, managing every step of digital signage implementation can be a handful. That’s why we’re simplifying the process with a digital signage checklist that will serve as a resource for business owners who are choosing digital signage.
In the process of looking at different digital signage solutions you’ll run into a variety of price points, especially when considering the differences between commercial screens and consumer screens. Comparisons between the two will undoubtedly come up because in many cases, consumer screens only cost a few hundred dollars. Although these screens are a bargain compared to the cost of commercial signage screens, commercial technology is a better long term investment. Digital signage screens may be more expensive initially, but you end up saving on expenses and frustration in the long run.
Digital signage screens come in many shapes and sizes. Although we already discussed the differences in pricing between commercial and consumer screens, it’s important to consider the differences in practicality and functionality of the two when choosing hardware.
Commercial grade screens are a smarter long term investment for many reasons, but they all boil down to the fact that consumer screens are average TV screens intended for home entertainment, and are not intended for commercial use. That means they don’t use energy as efficiently, they’re more prone to technical issues, they won’t last as long, and you can’t display the same level of dynamic messaging that you can with commercial signage. For more on the differences between commercial vs. consumer screens, read our blog that covers the topic.
Within the commercial signage industry there are several types of screens to choose from:
- In-window Units – Perfect for restaurants and retailers to display eye-catching advertisements of new menu items, products, or promotions to passersby.
- Digital Menu Boards – Both indoor and outdoor menu boards display menu items and effective targeted messaging and are very easy to update when menu items need to be changed.
- Kiosks – Self service kiosks are growing in popularity for an array of businesses. From including a self order option at restaurants to a self-checkout option at stores, kiosks reduce labor costs and improve customer experience.
- Outdoor Signage – Quality outdoor signage is designed to withstand any kind of weather and still hold up for several years. They also have high brightness screens that are highly visible in the sunlight.
- Video Walls – Do you want an impressive, high resolution screen that provides a unique brand experience. A video wall is the way to go.
- Interactive/ Touch screen – Interactivity is a valued feature in the eyes of today’s tech savvy consumers, so it’s no surprise that touch screens, for example wayfinding signage, are shown to improve customer experiences.
Having an easy to use content management system and media player at your fingertips (often both capabilities are part of a single digital signage software platform) is essential. Especially if you have more than one signage installation in your business, it’s important to have a centralized management platform where you can update all of your content across different screens, maintaining a high standard of brand consistency. A CMS makes the rest of the steps in the checklist possible, like content creation, design layout, scheduling content, and reporting. There are free software options out there, but they typically don’t allow all the same level of dynamic messaging that is possible with an advanced CMS platform.
4. Internet Connection
Internet connectivity is a necessity for digital signs that a lot of business owners overlook. If your network isn’t prepared to handle the requirements needed to keep your digital signage content up and running, that’s a big issue, so make a point to get IT specialists involved from the start so you’re prepared to handle the new signage. A high speed, hardwired internet connection is recommended to avoid lags and increase the quality of images.
5. Installation & Maintenance
Installation and maintenance can be a breeze or a pain, depending on which route you go. If you go for a consumer screen, you will likely have to deal with installation and maintenance on your own. You’ll have to consider the time and effort it takes to maintain a screen that’s not meant for commercial use, and decide if it’s worth it.
On the other hand, a high quality commercial digital signage company includes installation and maintenance services, so you don’t have to figure anything out alone. Not only does our installation team ensure that everything is set up correctly, our maintenance team is always ready to address any issue that comes up after installation.
6. Digital Content
There’s a lot that goes into digital content creation, so we broke it into two sub-categories: design and messaging.
- Design – After your new digital signage is installed, the next step is to work on the design, but you don’t have to have a graphic designer on your team. Keyser’s internal design team is ready to collaborate with your business in developing a digital signage design that fits your brand aesthetic. If you want to start developing your own design concepts in order to help our design team with the process, here are some tips to help you get started.
- Messaging – Creating digital signage content is done alongside design, so there’s definitely some overlap with the previous step. It’s time to get to work and figure out what your message is to consumers. Writing targeted messaging that fits into your overall marketing plan can be a challenge, but when implemented using digital signage, the final result is worth it.
7. Digital Strategy
Once you have the logistics figured out, it’s time to think about your digital signage strategy. Consider your target audience and how to implement the features of your new signage technology to best get the message out to them. What type of content are you putting out at different times of day and who do you want to see it? One example of how to use digital signage features to target audiences is displaying content in real time or automated up-selling while guests place their orders, a strategy that is effective at increasing revenue
Contact us Today for a Free Consultation
Are you ready to invest in a digital signage display that will increase brand awareness and bring in sales for your business? Keyser is prepared to help you every step of the way. Contact us today for more information and how Keyser can help your business. Or contact us at [email protected]