- On July 6, 2021
- 0 Comments
If you’re a first time digital signage user, working out the details of content design can be a challenge. How do you create visually appealing messaging? How much of your content should be interactive? Should you use design templates? What digital signage software should you even use to create your digital content? There are a lot of choices that can be overwhelming, especially for those inexperienced in design. Luckily, if you choose Keyser as your digital signage solution, we can assist you in this process with our internal digital signage design team. But even with our help, knowing what you want from your digital signage content and being aware of the best design strategies allows your collaboration with our team to be even more successful. In this article, we’re diving into everything you should know about digital signage design.
1. Put Your Ideas to Paper
Don’t be afraid to start by breaking out a sketch pad. It doesn’t matter if you don’t have art experience because sketching is more of a visualization tool for your ideas. Working your design ideas out on paper can help you develop more fleshed out visuals and give our design team a better idea of what you want.
Sketching is also a great way to get the brainstorming process started and helps you learn what visuals you like and don’t like. There’s a reason why many designers start with a pencil and paper, so you’ll often find that the sketching process is more productive than you’d anticipate.
Also, this process doesn’t have to be on paper in the traditional sense. If you have a design program like Canva where you can experiment with different design elements, you’ll likely get an even better idea of what is possible with your digital content.
2. Decide on a Color Palette
Color plays a foundational role in developing the aesthetic for your digital signage content, as well as your overall brand. Most businesses want their designs to have a pop of color so the digital display stands out, which can be an impactful strategy, but be careful not to choose too many bright colors to avoid overwhelming audiences.
Choose a color palette of a few key colors and stick to it. Refining a color palette that reflects your brand identity and keeping that consistency throughout your digital signage shows that you’ve put thought and intention into your design choices and have developed a standard for what your content should look like. Sticking to your colors also helps customers remember your business because you have an identifiable and memorable aesthetic.
3. Choose Your Words Wisely
Copywriting is central to digital signage design, and the key to good copy is readability. Even if you have a lot to say about your product or service, remember that customers or passersby aren’t looking to read a novel when they glance up at your sign. It’s best to keep things short and sweet, so a concise message that gets their attention fast recommended. That’s not always easy, so don’t be afraid to play around with the wording and ask others for their opinions and ideas.
Also consider how your copy aligns visually with the rest of the design. You don’t want words to overcrowd the visuals, so aim for minimal lines of text. It’s all about saying the most with the least number of words.
Lastly, don’t forget a call to action. It’s easy to lose sight of the objective of your content when you are deep into reworking wording. A call to action is necessary to have at the front and center for viewers to latch onto. Whether it’s, “Try our new chicken sandwich,” or “Visit our website to learn more,” digital signage messaging is often the first touchpoint in the buyer’s journey, so lead them to the next step and don’t allow the journey be halted at the beginning.
4. Developing a Layout
The layout creates a foundation for the design and determines what elements will be at the focal point. One important factor that’s easy to forget when designing the layout is to consider what type of signage you’re using. Is this content for a window display? A digital menu board? Maybe even a kiosk? The layout of your design depends on the type of screen used. Everything from framing to the font size and number of words has to be adjusted because different screens are built to display certain layouts. For example, a sign that is shaped similarly to a TV screen requires a much different layout than a larger window display digital sign.
When combining different design elements in a layout, a good rule of thumb to go by is, less is more. Minimalism is popular because it allows viewers to focus on the few design elements that really matter. If you crowd the space with too many visuals or words, viewers won’t know where to look and might lose interest. Pick something you want to say and some visuals to display and stick with that.
This also applies when designing content for other types of signage like kiosks and menu boards. If there’s too much content on the screen that makes it difficult for users to make their choice on a touchscreen or identify the menu item they’d like to order, then the quality of customer experience goes down. Put yourself in the position of the users and let that guide you towards a simple layout that prioritizes functionality.
5. Use Strong Visuals
Remember that you invested in digital signage because visual messaging outperforms traditional signage, so leverage what screens do best: visuals. Make space for both static images and videos in your designs because they do the best job of obtaining and keeping an audience’s attention. If there’s movement involved, people’s eyes are drawn to it, so implementing video or moving images when possible is highly recommended. Mixing up the types of visuals you use throughout different designs helps you develop more dynamic content.
It’s important to be intentional about what images you use. Engaging images that catch the eye or videos that make audiences want to keep watching can make a world of difference. If you have high quality images and videos of your products and services, they can elevate the whole design, and also give our design team more to work with.
6. A Design that Aligns with your Strategy
A crucial element of digital signage design is strategy. Whether you have a new product to promote, a fully fleshed out marketing campaign, or just a vague idea of a strategy, it’s important to design digital content with these things in mind. Think about how each piece of digital content aligns with your strategy and if that design is best serving its purpose.
Contact us Today for a Free Consultation
If you are ready to purchase and install a digital signage display in your business, Keyser will be there to help you every step of the way, including digital signage design. We will be there to make sure this transition is as easy and effective. Contact us today for more information and how Keyser can help your business. Contact us at [email protected]