- On June 8, 2021
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Digital signage at sports stadiums have been implemented on a massive scale in recent years, and for good reason. Whether you’re at a baseball, football, or soccer stadium, sports fans tend to be receptive to digital displays. Nearly every type of signage display on the market fits into the needs of stadium goers in some way. Dynamic functionalities of stadium signs open the door to a host of use cases throughout the spectrum of athletic venues.
Opportunity for Advertisements
Let’s start off with football, the most popular American spectator sport that reaches millions of audience members per year. Most pro football stadiums utilize digital signage remarkably well and take full advantage of advanced digital messaging techniques. Football stadiums have ample space and opportunity to leverage signage that drives a high ROI.
One example of digital advertising with stadium signs is promoting menu items from concessions, which tends to increase sales. Advertising for official team merchandise is also hugely successful with the extra boost from stadium signs. Sports fans are passionate, and the ones who love their team enough to come to a game often want something to remember their outing by. They’re more inclined to make unplanned purchases, and oftentimes all fans need is the push of digital content to guide them towards a purchase.
Promoting products at games is such an important opportunity because it’s so different from other day-to-day advertising situations: you’re not promoting content to passersby who may not even be interested. You have a stadium full of people who want to be there and are ready to spend their money on their favorite team. It’s important to leverage that opportunity for targeted advertisements.
Digital stadium signs are also a prime opportunity to display paid advertisements from sponsors, a great way to ensure a high ROI.
The Versatility of Scoreboards
Sports fans are some of the most passionate fans out there, and many prefer to be fully engaged when they attend a game. In today’s games especially, a scoreboard isn’t just a scoreboard. Digital arena signs often display a player’s athletic record, headshot images of the players, and other facts the audience might want to know. Scoreboards enhance the experience by helping fans understand the game better with relevant information. Whether you’re new to sports or a seasoned fan, everyone at a game can learn something from a scoreboard that presents dynamic information.
Displaying versatile content on scoreboards brings fans closer to the players and the game. Before digital stadium signs, it was impossible for fans to see a player’s face from their seats unless they had front row tickets. Back then, the only way to know an athlete’s stats was to listen to the commentators. Now, sports venues offer a more inclusive experience since fans from the deaf community have access to that information through digital signs.
Some stadiums, baseball stadiums in particular, like to maintain traditional scoreboards. Baseball lends itself to a sense of nostalgia, which is one of the factors that attract people to the games. So it’s no surprise that sports organizations are hesitant to modernize everything. Digital signage can accommodate this dilemma by integrating with the traditional elements in a baseball stadium, meaning you don’t have to choose one. State-of-the-art stadium signage like stadium wraps, pylon signs, or video walls don’t have to replace traditional scoreboards, they can accompany them.
Displaying custom sign designs that stand out and are maintained with content management systems gives a sports organization the power to create a unique brand image with continuity across all stadium signage.
Interactivity Enhances the Fan Experience
Sports games are the perfect environment for audience interactivity. There are a lot of ways to enhance the experience of a game, but music is a common and effective tool for driving crowd engagement at sporting events, and digital signage can play a part in this. Baseball stadiums have long used music to encourage crowd engagement with old-fashioned organs that played in some ballparks. Now, many baseball parks frequently use walk-out songs for every home-team batter, they play music between innings, etc. NFL teams also play music during halftime at football stadiums, hockey stadiums play a goal song for the home team, and boxing & MMA matches let fighters choose their own walkout songs.
These traditions make athletic events more than just a game, it’s a shared experience for the crowd to enjoy and participate in. They become more than just spectators, but engaged fans. Stadium signs only enhance the experience and the impact these traditions have on fans. When fans not only hear a player’s chosen walkout song but also get to see a closeup of their expression, it brings them that much closer to the athletes they came to see.
Improve Ease of Navigation with Wayfinding Signs
Sports arenas might be the venues that are most in need of wayfinding stadium signs. Most stadiums cover a massive amount of space, so it’s easy for first-time guests to get confused by the layout, especially when staff can be hard to locate among the crowd. Placing wayfinding signage throughout an arena drastically improves guest experiences by providing comprehensive and easy-to-use wayfinding technology. Avoiding getting lost in the crowd of a chaotic sporting event eliminates a lot of the stress and struggle of their visit, allowing fans to fully enjoy the event.
Kiosks may not be the type of technology you’ve seen a lot at sports arenas yet, but they’re seeing more widespread implementation now. If you’ve ever been to a large stadium for any professional sports game, you know that getting food can be a pain. Concession lines tend to be long and crowded, making it an ordeal for fans to leave their seat, make the journey to concession, and wait to order their food. Kiosks make this process more convenient for guests because they tend to cut down on wait times and cater to the needs of consumers, who actually tend to prefer self-service interactions. Digital menu boards are already widely used, but also increase convenience and guest experience at concession stands.
Stadium Signage in Non-professional Venues
Professional games aren’t the only venues that are a great fit for stadium signage. College and even high school sports can accommodate a large number of people as well, so there’s a definite need for digital stadium signs in school sporting environments. Most high schools have large changeable letter scoreboards at football, soccer, basketball, and baseball games, but investing in a digital scoreboard would improve efficiency and facilitate more dynamic displays.
Contact us today for a free consultation
If you’re ready to improve your customers’ experience by getting digital stadium signs then contact us for a free consultation on your next signage project. Keyser is a well-established and highly-respected digital sign company perfectly suited for large signage solutions and installation projects. Contact us at [email protected] today.