How Digital Wayfinding Kiosks Improve the Brand Experience

How Digital Wayfinding Kiosks Improve the Brand Experience

How Digital Wayfinding Kiosks Improve the Brand Experience

  • On May 27, 2021
  • 0 Comments

Asking a stranger for directions can be a little awkward, but asking a digital wayfinding kiosks is easy and fun. Many companies with different locations like big college campuses, hospitals, shopping centers, hotels, retail chains, and property managers look to digital wayfinding solutions to improve their customers’ experience as well as their brand. Every great brand experience has a few common themes. The biggest ones are making things easy for your customers and improving their overall experience. Digital wayfinding solutions do both of those things.

A Personalized Brand Experience

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Wayfinding signage has advanced a lot over the years. Some of the advancements have been touch screen devices, directional speakers, voice activated kiosks, and many others. With all of those advancements, wayfinding kiosks have elevated how customers experience a brand. With kiosks, customers leave with a positive perception of the brand, and it makes them want to keep coming back.

The core of wayfinding kiosks is knowing your customers behaviors, desires, needs, and passions. So your kiosk can answer any questions they have in real time. For example “Where can I find a cup of coffee?” or “Are there any new shirts in stock I might like?” If you can lock this down you will deliver a personalized experience for all your customers. Having wayfinding kiosks shows that you care about their needs, concerns, and safety while visiting your facility.

 

Making Navigation Easier

Navigating an unfamiliar place can be very hard and stressful, especially when there is a lot of ground to cover. For example, universities, healthcare facilities, shopping malls, museums, and airports. Often if a guest gets lost it creates a negative perception of your brand in their mind. Wayfinding kiosks are there to make sure that negative perception does not enter their mind.

Kiosks are most often placed where the highest trafficked places are, they are also more often placed closest to an entrance. When digital wayfinders are spread all over a large area it is easier for people to find them and then find their way. Technology plays a key role in keeping guests comfortable when they might be lost or confused.

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The Perks of Self-Service

Digital wayfinding kiosks are becoming the norm for most organizations and that’s partly because they provide a better experience than the traditional map. Wayfinding technology displays a facility’s digital floor map on an interactive touch screen that is available to everyone. Visitors and traveling employees can use interactive wayfinding to navigate, without having to ask anyone for help. The majority of people tend to prefer self-service technology over physically asking someone for directions. For example Gen Z students touring college campuses with families can benefit from some conveniently located wayfinding kiosks. This generation is known to enjoy interacting with digital content, so it’s an opportunity to provide a good brand experience.

Wayfinding maps are more comprehensive and much easier to use than a traditional map. The touch screen directory is connected to a map that is able to give better directions. Most also have built-in keyboards for quick and easy searching. They also give you the fast directions automatically after a destination is selected. Unlike a map, wayfinding kiosks give you an icon that says “You are here” to let you know exactly where you are at. Wayfinding kiosks also allow for multi-language support. Digital wayfinding kiosks use all of this live data to enhance the experience of all their visitors.

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Impress Visitors with Advanced Functionalities

There are so many dynamic functionalities that digital wayfinding kiosks have that make things easier for the user. They have features like point-to-point navigation, pop-up directory information, and interactive maps that let the users dictate their way. People need to know where they are in relation to where they intend to go. Good wayfinding software will capture a user’s location and will display it on the map. This is a better level of support than a user guessing where they are at. Wayfinding kiosks also encourage your guests to explore your campus, amenities, and other attractions.

There are new standards for wayfinding kiosks that go above and beyond to impress visitors with a wayfinding experience that is more advanced and accommodating than it has ever been before. Facility managers can instantly change the content on the kiosk with the advanced Content Management System, just as easy as a guest can interact with them.  Wayfinding kiosks bring a degree of consistency to a workplace. You are able to manage an environment with unique identifiers. You can simply edit and replace content by a click of a button. Also, you have the ability to keep your visitors up to date with announcements, news, weather alerts, and live traffic.

With wayfinding systems, you can create a smart, innovative and connected environment. That all starts with advanced technology. It is not the digital wayfinding kiosks that get people to come to your facility, but it helps to make a long lasting impression. Some kiosks have 3D maps that help your guest travel between different floors and buildings. They also can generate the best pathway through a built-in smart pathway algorithm that takes into account time, detours, schedule, and accessibility.

Contact us today for a free consultation

Interactive digital signage engages your audience by promoting businesses, events, and other attractions. They are easy-to-use and make a lasting impact on your audience. With digital wayfinding kiosks you can provide continuous service 24/7 and reduce the demand on your staff.

If you are ready to improve your customers’ experience by getting digital wayfinding kiosks then contact us for a free consultation and we will help you with the rest. Keyser will be there every step of the way. Contact us at [email protected]

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