Digital Signage: Commercial Trends of 2020

Digital Signage: Commercial Trends of 2020

Digital Signage: Commercial Trends of 2020

  • On March 4, 2020
  • 2020, automation, cloud, digital screens, digital signage, digital signage trends, explore keyser, interactive display, keyser

Much like the future of digital-anything, the future of digital signage is constantly evolving. Consumers expect new, interactive content displayed in real time and technology that adapts to meet their needs.

It can be challenging to keep up with the ever-changing digital technology, but Keyser is here to help. Here are the top digital signage trends of 2020.

  1. Use of Interactive Display
    Restaurants and fast food establishments have been some of the biggest and earliest adopters of interactive digital signage. From touchscreen kiosks, to ordering on displays on tabletops with built in gaming, customers have been quick to accept the development of interactive signage.

    Retail sectors have become to embrace the digital shift as well and with more and more businesses moving towards interactive displays, the future of digital signage looks bright.

    In fact, the demand for self-service technology has reached a record high, and the Interactive Kiosk Market is expected to grow from USD 26.2 billion in 2020 to USD 32.8 billion by 2025.

    Retailers are looking for innovative ways to lower operating costs while engaging and attracting shoppers and have turned to interactive displays as a solution to both. Focused on personalized communications, retailers are using digital interactions to target communication with customers and are using content management systems to deliver pinpointed messages to customers.

  2. Increased Automation
    Automation and artificial intelligence (AI) are now being embraced across all industries – and digital signage is no exception. Monitoring and managing campaigns carried out by digital signage can be enhanced with automation. AI can decide whether certain content should be shown to a specific customer after analyzing multiples databases and indicators. It can analyze a person’s goal when they are in front of a screen and determine the appropriate advertisement for that particular moment.

    In the past few years we have seen a huge increase in responsive and automated content. Sensors on the actual displays, as well as data feeds adjust content according to real-world conditions. Does the forecast call for rain? Ads for umbrellas and indoor activities can be shown. Is the sun shining? Ads for the local waterpark or an outdoor concert can be shown.

  3. Blurred Lines between Digital and Physical
    People already spend an astonishing amount of time connected to the online digital world, and this will just become more prevalent as we continue to blur the lines between the digital and the physical world.

    Digital signage and technologies will continue to be integrated into real-world events. Sporting events are becoming more and more digital as the signage used is shifting from a passive advertisement to an interactive medium that invites participation.

    For example, many luxury boxes now include touchscreens to place food and beverage orders and screens in which viewers have the option to view the game from various angles as if they were seated in another section of the stadium altogether.

    One great example of engagement-based signage is the Dallas Cowboys’ use of interactive photo kiosks whereby spectators can take virtual selfies with their favorite players. This sort of creativity is elevating the viewer experience, ensuring that entertainment doesn’t stop when the spectator leaves his or her seat.

  4. Cloud-based deployments
    Cloud technology is changing the digital signage game. Long are the days of updating signage with a memory card or USB drive. Cloud-based teachnology allows instant and secure updating of digital signage. This also offers increased scalability, as an updated display can be pushed out to multiple screens simultaneously at the touch of a button.

  5. Multiplication of Digital Screens
    It’s quickly becoming normal to see digital screens on every street corner, on public transportation, and in nearly every business or store you enter. We’re expecting in 2020 to see most, if not all communication with customers being carried out through display panels and digital signage.

    Businesses and stores are embracing this change and recognize the ability to enhance the customer’s journey and provide a more streamlined experience. Smart displays can show relevant adverts to shoppers and guide them to the correct area of the store, meaning customers no longer have to spend time searching for an assistant to point them in the right direction.


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